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How to Advertise Your Brand Using Promotional Products?
Today advertising and marketing have become vital for businesses more than ever. Wherever you go or
no matter where your turn, there is some sort of advertisement. Be it flyers,
banners, bus ads, magazines adverts, social media, and sponsored content, the
cycle seems to be never-ending.
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| Promotional Products |
We live in a time where digital ads have taken over
marketing. And yet, a more conventional
form of advertising- Promotional Product is still going strong. It has been an
encouraging choice in building brand recognition during marketing campaigns for
many years. Despite the speculation about this method of advertisement going to
die out once the digital marketing arrives, it is still proving to be an incredibly powerful marketing tool.
Who doesn’t love a free t-shirt, pen, mug, diary or a flash drive? Everyone loves freebies. They may seem
like unwanted expenditure but these products are unsung heroes of marketing. So
make full use of promotional products to increase your brand recognition. Here
is how you can do it even better.
1. Use promotional products at work
Who better for you than the employees to promote your brand?
Provide your staff with these promotional items such as t-shirts or pens. When
a customer visits your shop, or when the employees go out, people are bound to
be curious about your business and enquire them about your services if they get
a visible reminder.
2. Distribute promotional products to your customers
When a customer shops at your store or uses your service, at
the end of the transaction hand them your promotional products. Give out bumper
stickers, jackets, t-shirts, and shopping bags to name a few. Everyone loves
free products, use this human nature to your advantage. When they use these
products in their day to day life, people around them will notice your products
and be aware of your business.
You can also hold social media competitions and give out promotional
products as prizes. These competitions are helpful for you to reach more potential
customers while building your social media presence.
3. Provide promotional item to your sales team
Who doesn’t love to be awarded employee of the month? Set criteria for your sales team and award the best
performer with promotional products such as jackets and/or t-shirts with the company logo. Encourage your sales team to use your promotional merchandises
more often. This helps in your automated marketing plan and brand build up.
4. Give out promotional supplies at a company funded events
Again, free! This is a great way to distribute promotional
merchandises beyond your employees, sales team,
and customers. Be generous with free promotional goodies in events like the company’s anniversary, charity events to reach new/potential customers and
leave a lasting impact.5. Use promotional goods at Trade Fairs
Trade fair is the place where your company can get much-needed exposure. Company sponsored events’ the guest list consists mostly of loyal customers but in trade fairs, you have access to a large number of potential
customers. So when participating in a trade fair, ensure one gets gifts and branded merchandise like duffle bags,
stationeries, mugs, or others. Simply creating promotional products are not
enough, they also have to be of high quality
as these products have lasting impressions.
The use of promotional products
is a tried and tested method of marketing. It is a worthwhile investment and no
one can deny its effectiveness. For high-quality promotional merchandise,
contact Corporate Uniform & Workwear. Call 08 8342 9422 or email us at prospect@embroidme.com.au. If you
have any queries, our friendly staff is
here to help you out.
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